Work Arla Protein – Base Element

Arla Protein

Marketing

2024

THE CLIENT

Arla Foods is a global leader in dairy products, known for its high-quality offerings and commitment to sustainability.

CHALLENGE

ARLA Foods aimed to promote its protein product line while enhancing customer engagement in a competitive market. With limited space in stores, the challenge was to create an impactful experience that would simultaneously increase awareness, attract customers, and boost sales.

SOLUTION

Base Element designed and implemented a cutting-edge VR activation campaign:

Innovative VR Experience:
- Installed a VR platform in Alphamega stores designed as a virtual gym.
- Participants played a 60-second interactive game where they collected ARLA protein products in a simulated environment.
Integrated Marketing Strategy:
- Distributed promotional materials and hosted product tasting sessions to complement the VR activation.
- Encouraged consumers to purchase products by offering in-store discounts and interactive guidance on product benefits.
Digital Promotion:
- Social media campaigns highlighted the activation, reaching 106,528 users and generating 138,964 impressions.

RESULTS

29% MORE SALES

Sales of ARLA protein products increased by 29% compared to the same period in the previous year.

VR experience

Over 400 participants engaged with the VR game, providing valuable brand exposure

Brand Recognition

Brand recognition improved by 20%, as measured through post-campaign analysis

ENGAGEMENT ON SOCIAL MEDIA

Social media engagement, including 34,000 video views, amplified the campaign’s success.